Music label boss: "So the song Lolita is about sexual politics between older men and younger women, I say we go for an all out sexy video. Tight outfits, slow motion shots of your glistening bodies and so many 'come to bed' glances at the camera that every viewer will be turned on! What do you think?"
The Veronicas: "We were thinking more along the lines of us heading an underground gang on a mission to murder a two headed monster."
Music label boss: "... That doesn't sound like there's a lot of room for sexiness in this video. I don't get it."
The Veronicas: *give him a pitying stare, laugh to each other as they disappear in a cloud of smoke*
At least, that's how I imagine The Veronicas' described their video treatment for Lolita to their label. And after watching the video, I can see why no one would disagree with them.
The video is a nightmarish visual to accompany the slightly deranged song and is easily one of the best music videos of the year thus far. The whole Lolita campaign just reinforces the idea that The Veronicas are really in a league of their own when it comes to pop music. Any song that can make a dubstep breakdown sound fresh at this point is a work of genius, and while other pop stars are content to make their videos a dedication to the pioneering work of plastic surgeons without a plot in sight, Lisa and Jess have produced something truly memorable that compliments the song perfectly. I don't recall anyone putting quite so much effort into a video apart from the Queen of 'Giving It My All', Miss Germanotta, and when it comes to music videos, being compared to her is not always a bad thing.
Ugh, I just love it. Love love love it. Now if you'll excuse me, I'm going to go practice my intimidating glaring until I've reached this level of intensity:
